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AC
The problem & who it affects
Art collectors find themselves spending too much time browsing catalogs but not finding what they want to buy
Research Study
Uncoverd Pain Points

The Design
Digital Wireframe

Final Mockups

What was learned
While designing this website most of the useable features that you might find in other popular website are just clutter and are not needed. The usability studies uncovered this as well as the fact that the user journey should be shorter and to the point.
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